Vol. 5 No. 6 (2025): December Issue

Articles

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  Green HRM Practices: Exploring Awareness and Adoption across Demographic Groups

  Rishita Mohanty, Jayashree Jethy, Sweeta Agrawal

  1-7

  • 168
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  The Rise of Digital Marketing: Trends, Tools, and Transformations in the Digital Era

  Siraj Basha R, Raghavendra Kulkarni

  8-12

  • 894
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  Greening the Wardrobe: The Impact of Environmental Concern and Green Consumption Value on Green Purchase Behaviour

  Pousali Banerjee

  13-21

  • 195
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  Share Price Behavior and Buyback Announcements by Listed Companies- An Evidence from the Indian Stock Market

  Rajesh Kumar, Jyoti Madan, Mohit Kumar

  22-29

  • 176
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  Historical Analysis of the Index BSE 30 Returns and its Potential to Create Wealth in Long Term

  Chitranjan Singh

  30-33

  • 497
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