Greening the Wardrobe: The Impact of Environmental Concern and Green Consumption Value on Green Purchase Behaviour

Authors

  • Pousali Banerjee Research Scholar, Department of Applied Psychology, University of Calcutta, and State Aided College Teacher Category-1, Department of Psychology, Seth Anandram Jaipuria College, West Bengal, India

DOI:

https://doi.org/10.5281/zenodo.18104176

Keywords:

green, sustainable, eco-friendly, green products, environment, concern, value, purchase behaviour

Abstract

The present study examines how Environmental Concern and Green Consumption Value influence Green Purchase Behaviour in the context of green clothing. A total of 166 men and 134 women undergraduate students from Kolkata were selected using multistage stratified random sampling technique. Standardised instruments were administered, and the data were analysed using descriptive statistics, independent samples t tests, Pearson’s product moment correlation, and multiple linear regression. The results indicate that men and women undergraduate students differ significantly in Green Purchase Behaviour. Both Environmental Concern and Green Consumption Value showed significant positive associations with Green Purchase Behaviour. Further, the regression analysis revealed that these two variables act as significant predictors of Green Purchase Behaviour for green clothing among undergraduate students in Kolkata.

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Published

2025-12-30
CITATION
DOI: 10.5281/zenodo.18104176
Published: 2025-12-30

How to Cite

Banerjee, P. (2025). Greening the Wardrobe: The Impact of Environmental Concern and Green Consumption Value on Green Purchase Behaviour. Management Journal for Advanced Research, 5(6), 13–21. https://doi.org/10.5281/zenodo.18104176

Issue

Vol. 5 No. 6 (2025): December Issue

Section

Articles

License

Copyright (c) 2025 Pousali Banerjee

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Research Articles in 'Management Journal for Advanced Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.