The Rise of Digital Marketing: Trends, Tools, and Transformations in the Digital Era

Authors

  • Siraj Basha R Assistant Professor, Department of Studies and Research in Management, KSOU, Mysuru, Karnataka, India
  • Raghavendra Kulkarni Research Scholar, Department of Studies and Research in Management, KSOU, Mysuru, Karnataka, India

DOI:

https://doi.org/10.5281/zenodo.18092537

Keywords:

digitalization, digital marketing, technology advancement, social media, search engine optimization, marketing strategies

Abstract

Digital marketing has revolutionized the way businesses connect with customers in the 21st century. With rapid technological advancements and the widespread use of the internet, traditional marketing strategies have evolved into data-driven, real-time, and highly personalized digital campaigns. This article explores the key concepts, tools, trends, and challenges of digital marketing. It provides a comprehensive review of its impact on consumer behaviour, business performance, and the evolving role of digital platforms. The findings highlight the growing importance of content marketing, search engine optimization (SEO), social media, and data analytics in shaping modern marketing strategies.

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References

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Published

2025-12-30
CITATION
DOI: 10.5281/zenodo.18092537
Published: 2025-12-30

How to Cite

Siraj Basha, R., & Kulkarni, R. (2025). The Rise of Digital Marketing: Trends, Tools, and Transformations in the Digital Era. Management Journal for Advanced Research, 5(6), 8–12. https://doi.org/10.5281/zenodo.18092537

Issue

Vol. 5 No. 6 (2025): December Issue

Section

Articles

License

Copyright (c) 2025 Siraj Basha R, Raghavendra Kulkarni

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Research Articles in 'Management Journal for Advanced Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.