Vol. 6 No. 3 (2026): June Issue

Articles

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  Social Media Marketing: A Conceptual Framework of Components, Strategies, and Emerging Trends

  Dr. Ashutosh Singh

  1-9

  • 126
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  AI-Driven Supply Chain Optimization: A Sustainable Framework for Enhancing Operational Efficiency, Traceability, and Market Integration

  Dr. S. Saranya, Dr. K. Chandrasekar

  10-34

  • 139
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  Artificial Intelligence (AI) in Human Resource Management (HRM): A Conceptual Study

  Shobhit Sinha

  35-39

  • 652
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  AI Governance Frameworks and Financial Market Regulation: A Comparative Study of Germany, Qatar, and Implications for India's Viksit Bharat @2047

  Niloufer Jabeen

  40-48

  • 158
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  Integrating Green HRM and Green Intellectual Capital for Sustainable Organizational Performance: A Review of Emerging Perspectives

  Aashi Singhal, Dr. Neeti Rana

  49-53

  • 254
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  A Study on Performance Evaluation of the Start-Up India Initiative with Special Reference to Shivamogga District

  Rohini R., Dr. Srinivas K. T.

  54-58

  • 755
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  Financial Performance Analysis of Sun Pharmaceutical Industries and Lupin: A Comparative Study

  Mallikaarjunan R, Dr. K. Subramaniam

  59-64

  • 57
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  Awareness, Perception, and Factors Influencing Higher Secondary Students' Interest in Pursuing the Four-Year Bachelor of Business Administration (BBA) Programme under the National Education Policy (NEP) 2020: A Structural Equation Modelling Approach

  Raunak Bhattacharyya, Sumit Samaddar

  65-83

  • 458
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  AI-Driven Hyper-Personalisation and Consumer Usage Behaviour in Food Delivery Applications

  Kevin John James, Dr. Praveena K

  84-91

  • 759
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  A Study of Motivation Factors among Frontline Employees in Quick Service Restaurants: A Human-Centric Perspective

  Dr. Priyanka Rana, Shivangi

  92-101

  • 460
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