Management Journal for Advanced Research

Human Rights: Universal Entitlements and Their Role in Modern Society

Dr. Shweta Sharma, Dr. Ajit Singh — Fri, 11 Oct 2024 00:00:00 +0530

Human rights are universal entitlements that every individual holds by virtue of their humanity, regardless of race, gender, nationality, ethnicity or religion. The paper underscores the role of human rights as protective mechanisms, guiding principles and judicial recourse while suggesting reforms to improve their application in global governance and legal systems. The paper adopts a historical analysis to examine the historical development of human rights, identify contemporary challenges, and propose possible solutions.. We used secondary source of data which includes international documents like the Universal Declaration of Human Rights (UDHR), and critiques from postcolonial and cultural relativist perspectives are analyzed. It categorizes human rights into civil, political, economic, social, and cultural rights, assessing their relevance and limitations in the modern era. Solutions such as strengthening judicial mechanisms, fostering global cooperation, and addressing cultural variances are offered to enhance the enforcement of human rights in the face of modern challenges.

Augmented Reality (AR) and Virtual Reality (VR) in Marketing

Dr. Neetu Rathore — Fri, 11 Oct 2024 00:00:00 +0530

Technology has brought up a revolution in the ways we think, act and perceive things. In our day to day lives, technology plays a very important role. All the traditional ways of working are taker over by modern ways due to new technological innovations every day. One such innovation is the use of Augmented reality, virtual reality and mixed reality in almost all fields of operation whether it is spots, entertainment, health, education or marketing. These technologies have given consumers the level of satisfaction that they never experienced before. They take the consumers in almost altogether a new realm of imagination. Shopping for the consumers becomes fun filled with emotions and personalisation. Whether it is marketing through AR, VR or MR companies are able to earn more profits as well as satisfy their customers. The evolutions of these technologies is not new but their usage in marketing field is somewhat in early stage, but it is growing each day with a mix of creativity in the way businesses interact and attract customers. There are few considerations while using these techniques in marketing to make the impact strong and long lasting in the minds of consumer, if followed, it may reap more profits for the companies. The future of these technologies contains many more surprises for consumers and seems very bright.

Alternative Tourism Paving Way for Destination Development - A Study of Kullu Manali

Chitra Kapoor, Prof. Sushma Rewal Chugh — Wed, 30 Oct 2024 00:00:00 +0530

This study examines how alternative tourism helps to build destinations, with a particular emphasis on Kullu-Manali as a case study. Using a multifaceted methodology, the study seeks to thoroughly analyse the constituents of alternative tourism in this region. The study includes a SWOT analysis—a review of the strengths, weaknesses, opportunities, and threats —of alternative tourism in Kullu-Manali to provide light on the current state of Alternative tourism in the region.

Furthermore, the study explores tourists' perspectives on alternative tourism in Kullu Manali, using survey data to identify the activities that are popular, interest locations, and liking for alternative activities. The results show that respondents had a good understanding of alternative tourism, with hiking, camping, and white-water rafting standing out as the most popular activities. These observations highlight the potential of alternative tourism to draw tourists while also advancing the destination's sustainable growth.

The study uses observations and interviews as part of a qualitative research approach to determine Kullu Manali's potential for alternative tourism. To provide insights that might direct sustainable destination development in the Kullu Manali region, this study paper looks at the elements of alternative tourism, comprehends visitor viewpoints, and makes recommendations.