Management Journal for Advanced Research

Navigating the Evolution: Transitioning from Transactional to Relationship Marketing: A Case of Banking Institution in Kalyani Town in Nadia District

Indrani Majumder — Fri, 28 Feb 2025 00:00:00 +0530

The concept of the Marketing Continuum, initially introduced by Grönroos (1994, 1996), signifies a fundamental shift in marketing paradigms. Positioned at opposite ends of this continuum are two distinct orientations: transaction marketing and relationship marketing. At the leftmost point, transaction marketing emphasizes the maximization of economic gains within the exchange between seller and buyer. This approach prioritizes the individual transaction, competition, and firm-centric value, where the buyer is perceived as passive, the firm is viewed as the central authority, and interactions are short-term and independent, with a clear delineation of boundaries.

Conversely, relationship marketing, positioned at the continuum’s right end, advocates for a more collaborative and cooperative approach. Here, the focus is on long-term partnerships, with both firms and buyers seen as active participants in a dynamic, interdependent process. The firm's role becomes integral to the process, and boundaries are blurred, fostering a networked environment. Relationship marketing emphasizes a long-term commitment, interdependence, and customer-centric strategies, such as database marketing, interaction marketing, and network marketing.

In this context, the present study will examine various facets of relationship marketing, seeking to explore its practical application within the marketing field. Additionally, the research will gather feedback from customers within selected regions of West Bengal, specifically focusing on the banking sector, to assess the real-world impact of relationship marketing practices.

A Comparative Study on the Digital Services Offered by Commercial Banks and Mobile Network Operators (MNOs): A Survey of Standard Chartered Bank Lusaka Customers

Sophia M Temba, Bupe M Mwanza — Fri, 28 Feb 2025 00:00:00 +0530

This study aimed to compare the utilization of digital financial services provided by Standard Chartered Bank (SCB) and mobile network operators (MNOs) among customers in Lusaka, Zambia, with the ultimate goal of enhancing financial inclusion. The specific objectives included analyzing usage trends, examining determinants affecting customer choices, and identifying potential improvements based on customer experiences and expectations. A mixed-methods approach was employed, combining quantitative survey data with qualitative insights. The findings revealed that MNOs were the most frequently used digital financial service providers, with 39.7% of respondents indicating a preference for services like MTN Mobile Money and Airtel Money. SCB also had a significant user base, with 36.2% of respondents utilizing its digital financial services. Convenience emerged as the most influential factor in determining customer choices, followed by security and ease of use. However, several challenges were identified, including the complexity of services, poor customer service, and lack of awareness. The study also highlighted significant differences in satisfaction levels across different income groups, suggesting that income influences perceptions of service quality. Based on the findings, the study recommends simplifying user interfaces, enhancing security measures, increasing awareness and education, improving customer support, and expanding service features to address the identified challenges and promote greater financial inclusion. These recommendations aim to guide policymakers, financial institutions, and service providers in developing more user-centric and effective digital financial solutions. The study concludes that addressing these areas can significantly improve the user experience and increase the adoption of digital financial services, thereby advancing financial inclusion in Zambia.

Effect of Financial Leverage on Financial Performance of Indian Public Sector Banks

Priyata Chaudhury — Fri, 28 Feb 2025 00:00:00 +0530

The study aims to analyse the effect of financial leverage on financial performance of Indian Public Sector Banks using random effects regression model. The model is based on panel data consisting of 12 Indian Public sector banks studied over a period of 14 years from financial year 2010-11 to 2023-24. Financial performance is measured using Return on Equity (ROE) and financial leverage is measured using Debt-to-Equity ratio (DE) and Debt-to Total Assets ratio (DTA). It is observed that Return on Equity (ROE) bears a positive significant relationship with Debt-to-Equity ratio (DE) and Debt-to Total Assets ratio (DTA). The results are in consonance with agency cost theory and other empirical studies. The study indicates the efficient use of debt capital by the Indian Public Sector Banks in increasing the return to its shareholders. Financial leverage helps in increasing returns to shareholders, when the profit generated exceeds the debt-servicing costs.

Role of Academic Incubators in Promoting Entrepreneurship and Entrepreneurial Skills among Students in India

Dr. Nazia Sultana, Akkinapally Yugendhar — Fri, 28 Feb 2025 00:00:00 +0530

In order to promote entrepreneurship and new business ventures, particularly in developing nations like India, business incubators must be integrated into universities. Due to their youth and lack of financial responsibilities, many students are more inclined to take chances and pursue entrepreneurial endeavors. The purpose of this paper is to examine the value of academic incubators in India, their function in fostering entrepreneurial abilities, and their role in the launch of new businesses. The paper offers insights into how universities can better prepare students for entrepreneurial success by analyzing the opportunities and challenges in the current academic incubation landscape.

Enhancing India's Economic Integration with Eurasia: The Strategic Role and Evolving Dynamics of the International North–South Transport Corridor (INSTC)

Dr. Amaan Anjum — Fri, 28 Feb 2025 00:00:00 +0530

India’s ambition to become a global economic powerhouse is increasingly linked to its ability to diversify export routes and secure a stable supply of energy resources. The International North–South Transport Corridor (INSTC) has emerged as a pivotal multimodal network that connects India to Russia, Europe, and Central Asia via Iran. By offering a route that is up to 40 percent shorter and 30 percent cheaper than traditional maritime channels such as the Suez Canal, the INSTC represents both an economic and strategic alternative amid rising geopolitical uncertainties and logistical bottlenecks. This paper synthesizes insights from extended gravity model analyses, policy briefs, and empirical studies to examine the evolution, operational challenges, and future prospects of the INSTC. Data from recent sources indicate that while India’s exports to INSTC member countries stood at approximately US$20 billion in 2022, there exists a latent potential estimated at nearly US$180 billion if infrastructural and regulatory challenges are resolved. The analysis reveals that the corridor not only reduces transportation costs and transit times but also fosters network spill overs through the creation of regional logistics hubs. Moreover, in a geopolitical landscape marked by sanctions on traditional trade routes and emerging alternatives such as China’s Belt and Road Initiative (BRI), the INSTC offers a counterbalance that enhances India’s strategic autonomy. Policy recommendations include accelerating intermodal infrastructure investments, harmonizing customs and regulatory procedures, and devising innovative financial mechanisms to overcome banking and insurance challenges. Overall, the INSTC is positioned as a transformative enabler that can reshape regional integration, boost export competitiveness, and reinforce India’s energy security.

CAMEL Analysis of Selected Scheduled Commercial Banks in India

Dipak Kundu, Nilendu Chatterjee — Fri, 28 Feb 2025 00:00:00 +0530

The Indian banking sector has undergone significant changes over the past few decades, influenced by economic reforms, technological progress, and regulatory shifts. Scheduled Commercial Banks (SCBs) play a crucial role in the financial system by bridging the gap between depositors and borrowers. To evaluate their performance and stability, the CAMEL framework is widely employed. CAMEL represents Capital Adequacy, Asset Quality, Management Efficiency, Earnings Strength, and Liquidity. This paper offers a detailed analysis of selected Scheduled Commercial Banks in India using the CAMEL model, incorporating mathematical equations and empirical findings. The present study sheds light on the financial health of selected scheduled commercial banks in India, including public banks, private banks, foreign banks while providing valuable insights into their operational efficiency, risk management strategies, and profitability.

Effect of Forensic Data Analysis on Fraud Detection of Listed Firms in Nigeria

Abubakar Umar Maidarasu, Joseph Femi Adebisi, Sunday Mlanga — Fri, 28 Feb 2025 00:00:00 +0530

This study examines the effect of forensic data analysis on fraud detection in listed firms in Nigeria. Fraudulent activities pose a significant threat to corporate governance, financial transparency, and investor confidence. With the rising complexity of corporate fraud, forensic data analysis has emerged as a critical tool in fraud detection. This study employs a quantitative research design, analyzing financial data from listed firms using statistical and forensic techniques. The findings reveal a significant positive relationship between forensic data analysis and fraud detection, indicating that the adoption of forensic tools enhances the ability to identify and prevent fraudulent activities. The study also highlights that firm-specific characteristics such as size, audit committee effectiveness, and regulatory compliance moderate the impact of forensic data analysis on fraud detection. The results underscore the necessity for organizations to integrate forensic data analytics into their risk management frameworks. Furthermore, the study recommends increased investment in forensic technologies, capacity building for auditors, and stricter regulatory oversight to enhance fraud detection effectiveness. Despite its contributions, the study is limited by data availability and potential biases in reported fraud cases. Future research could explore industry-specific applications of forensic data analysis and comparative studies across different regulatory environments.

Business Saga of LANTEC Technologies, MASAT: A Case Study

Ananya Bhansali, Rajesh Kumar Pandey — Fri, 28 Feb 2025 00:00:00 +0530

Engineering products have been a key sector in overall manufacturing sector. One of the key engineering products is the Electronic Control Panel. As part of the Power Supplying unit these electronic panels support the plant site of the industries. Lantec Technologies is one such company in the electronic panel manufacturing Industries which is extending its services since 2006 and has a history effective 1995 when the owners took first step in engineering product manufacturing. The Company started full fledge operations by 2008 and then there was looking back. Even in the Pandemic the Company could manage to survive with its strength of product quality and better human values. This case study attempts to understand the domain of Electrical Control Panel Manufacturing Business& the strategic skills associated with such Businesses. It further aims togain knowledge with respect to the dynamics of Electrical Control Panel Manufacturing Business with special reference to Lantec Technologies, Masat. The Case creators have extended recommendation models & theories on Business functioning with special reference to Electrical Control Panel Manufacturing Businesses. The case has the potential to benefit the players in the industry. Also it has the potential to benefit the Students especially from commerce & management sphere and the new startups planning to enter the field of electrical panel manufacturing.

Digital Payment Systems and Financial Inclusion in Building a Future-Ready Business Ecosystem

S Ayyappan, Ankitha Theres — Fri, 28 Feb 2025 00:00:00 +0530

Financial Inclusion and Digital Payment Systems in Creating a Business Ecosystem Prepared for the Future Abstraction Leading the way in financial innovation, digital payment systems are essential for promoting financial inclusion and helping to build business ecosystems that are prepared for the future, particularly in rural areas. These technologies make financial transactions easy, affordable, and transparent, enabling small firms and people to join the formal economy. Notwithstanding its potential, problems including trust concerns, insufficient infrastructure, and digital illiteracy still exist. In addition to analyzing adoption constraints and offering solutions, this article investigates how digital payment systems contribute to financial inclusion.

The study demonstrates the revolutionary potential of digital payments in creating robust and inclusive business ecosystems by examining successful models such as Kenya's M-Pesa and India's Unified Payments Interface (UPI).

Investment Decisions in the Digital Age: Examining the Impact of Social Media-driven Information on Investment Behaviour

Mitul T Parmar, Vishal B Javiya — Fri, 28 Feb 2025 00:00:00 +0530

In recent years, social media has emerged as a powerful platform influencing various aspects of daily life, including investment decision-making. This study examines the influence of social media-derived information on investment decisions, focusing on key elements such as company announcements, technical analysis, market predictions, economic indicators, and finfluencer opinions. This research paper explores the role of social media in shaping investment decisions among individuals. The study delves into how various social media such as Twitter, Facebook, YouTube, LinkedIn, Instagram, driven information related to various elements drive investment behaviour. Through a comprehensive survey, individual respondents provided insights into their reactions to these types of information. Participants were asked to complete a detailed questionnaire designed to elicit their opinions and experiences regarding how social media content on various elements affect their investment decisions. The findings suggest that Market Predictions and Technical Analysis are the primary drivers of Investment Decision Making, followed by Company Announcements and Economic Indicators. Finfluencer Opinions have a relatively weaker influence. Thus, social media significantly affects investor behavior, leading to both opportunities and challenges in the financial markets.

Assessing the Impact of Government Schemes on Financial Inclusion in India: A Bibliometric Review

Manisha Soreng, R.S. Meena — Fri, 28 Feb 2025 00:00:00 +0530

This bibliometric review paper aims to analyze the research landscape on financial inclusion (FI) and government scheme (GS) with a focus on India, through the examination of 92 documents for the period published between 2010 and 2024 in the Scopus database. The study finds the dominant themes, key authors, influential institutions, and most cited publications in this domain. The authors have employed co-citation analysis, bibliographic coupling, and co-occurrence of keyword analysis with the help of a VOS viewer has been done in the study. The findings reveal that Pradhan Mantri Jan Jhan Yojana (PMJDY) has been studied dominantly in this theme but still more research in this field by taking up studies related to other FI initiatives is necessary. Various research gaps predominantly which are related to FI such as the inclusion of technology adoption in this field and comparison with other country’s government initiatives are still underexplored. However, the study also faces certain limitations which as the employment of a single database and the exclusion of some important keywords, which leads to deploying a more inclusive approach to ensure a comprehensive involvement of relevant pieces of literature in the dynamic nature of this research field.

The Effect of Entrepreneurial Orientation on Performance of Agriculture Cooperatives: A Study of Solar Milling Plant Cooperatives in Southern Province of Zambia

Godfrey. M. Munyoro, Harrison Daka — Fri, 28 Feb 2025 00:00:00 +0530

The Solar Powered Milling Plants Project, a cornerstone of Zambia’s Presidential Milling Initiative, was introduced to boost the economy and improve rural livelihoods by providing sustainable milling solutions. Despite substantial support from the government, stakeholders, and donor agencies, the performance of agricultural cooperatives especially in Zambia’s Southern Province has remained suboptimal. With agriculture contributing only 2.74% to the country’s GDP and cooperatives accounting for 12% of agricultural GDP, there was a clear gap between potential and realized impact, raising concerns about the effectiveness of these cooperatives in meeting economic and social objectives. This study examined the influence of entrepreneurial orientation (EO) on the business performance of solar milling cooperatives in Southern Province of Zambia, aiming to uncover strategies to enhance their success. The research employed an embedded mixed-methods design, primarily focusing on quantitative data while incorporating qualitative insights. Data were gathered from 364 cooperative members using survey tools and semi-structured interviews. Convenience and purposive sampling techniques ensured targeted participant engagement, with 308 respondents forming the final analysis group. Among these respondents, 70.5% were female and 25.3% were male, reflecting the significant role of women in cooperative operations. The study revealed that EO dimensions, including innovation, pro-activeness, and risk-taking, had a measurable and positive effect on cooperative business performance. A strong positive correlation (p < 0.01) was identified between EO and performance, suggesting that entrepreneurial practices could drive significant improvements in cooperative outcomes. Further, the study examined the interplay between internal and external business environments and cooperative performance. The findings demonstrated a robust positive relationship between these environments and performance, with a correlation coefficient of 0.947. Combined, internal and external factors explained 89.7% (R-Square: 0.897) of the variance in business performance, underscoring their critical role. Internally, cooperatives faced challenges related to operational costs, leadership capabilities, and technical skills, while externally, government policies, market accessibility, and raw material availability emerged as key influencers. The thematic analysis also highlighted that cooperatives capable of organizing their grain supplies and engaging in commercial milling achieved better financial results than those relying on toll milling. This finding emphasized the need for skill development programs, particularly in entrepreneurship and equipment repair, to enhance operational efficiency. The study concluded that EO, alongside both internal and external environmental factors, plays a pivotal role in determining the success of solar milling cooperatives. Key recommendations included fostering innovation, promoting entrepreneurial training, and addressing external barriers such as market access and policy restrictions. By strategically leveraging EO dimensions and improving their internal and external operational frameworks, cooperatives can enhance their financial performance and sustainability. This research contributes valuable insights into improving the efficiency and resilience of agricultural cooperatives, aligning with Zambia’s broader goals of rural development, economic diversification, and food security.