Management Journal for Advanced Research

Large Language Models (LLMs) in Business Strategies and Accounting: Opportunities and Challenges

Zhi Li, Hao Qin — Tue, 31 Dec 2024 00:00:00 +0530

The rapid advancements in artificial intelligence (AI), particularly with large language models (LLMs), have sparked significant interest across various industries. In business strategy and accounting, LLMs are demonstrating potential to automate tasks, analyze financial data, and support strategic decision-making. This paper reviews the applications of LLMs in business strategies and accounting functions, exploring their strengths, limitations, and implications. Through a qualitative analysis, we provide insights into how organizations can integrate LLMs into their strategic frameworks to gain competitive advantages while maintaining ethical and practical considerations.

Investigating the Financial Practices of School Teachers in Kolkata (2023): Income, Savings, and Investment Patterns

Javed Aslam — Tue, 31 Dec 2024 00:00:00 +0530

Most individuals are adept at earning money and understand the importance of saving. However, only a small proportion possesses the knowledge to effectively invest their savings in suitable investment avenues. Teachers are educated members of our society, so this research study was conducted to understand the saving and investment behaviour of school teachers in Kolkata city. To extract information, a well-structured schedule and questionnaire were prepared, distributed, and administered among the selected sample respondents. It was found that there is a relationship between income, age, savings, and the expected rate of return of the respondents. This research infers that teachers exhibit a preference for traditional investment avenues, while modern investment options remain largely unutilized. It is inferred from this research that teachers prefer traditional investment avenues and the modern investment avenues are almost untouched. They normally prefer deposits, PPF, and insurance, with their main investment objectives being emergency needs, a secured future, and child education. It is suggested that various awareness programs should be conducted to educate them about different investment avenues.

A Correlation Study between Consumer Motivation and Green Marketing Strategies in Driving Sustainable Consumption

Debalina Chattopadhyay — Tue, 31 Dec 2024 00:00:00 +0530

The article explores the relationship between customer motivation and green marketing strategies in promoting sustainable consumption behaviour. Through an extensive analysis of available literature and empirical data collection, the study aims to unfold insights into how various motivational factors influence consumers' responses to green marketing initiatives. By examining the connection between consumer motivation and the adoption of environment-friendly marketing practices, such as eco levelling, green advertising & green branding, this research provides a deeper understanding of the mechanisms driving environmentally conscious purchasing decisions.

The correlation between consumer motivation and green marketing strategies is positive and statistically significant. The results of this article have momentous implications for businesses seeking to develop more intended and poignant green marketing campaigns to involve eco-conscious consumers. Furthermore, this study elucidates on the significance of tailoring green marketing to align with intrinsic and extrinsic consumer motivations such as environmental awareness and social acknowledgements. It also emphasizes the importance of consumer faith through clarity in green marketing practices to ensure long-term engagement with sustainable initiatives.

Exploring Ethical Dilemmas and their Impact on Decision-Making in Managerial Accounting

Ritwika Bhattacharyya, Kaustav Nag, Swarnendu Das — Tue, 31 Dec 2024 00:00:00 +0530

This research discusses the ethical issues that the managerial accountants face and how such issues influence the organizational decision-making process. With the aim of identifying the common ethical dilemmas, understanding their causes, and offering recommendations, the scope of the research is to enhance the integrity of financial reporting and management decisions. Case studies and close examination of the literature are included in the research methodology. The case studies are centered on actual-life situations where there is a violation of ethics. This includes cost manipulation, performance reviews biased towards individual expectations, and expense misreporting. Literature review The paper views prior research on ethics in accounting. The study relies majorly on secondary data for its information. Information was gathered from industry publications and scholarly papers. The results show that conflict of interest, pressure to meet financial targets, and lack of well-outlined ethical standards are the frequent ethical problems are attributed to few common causes. Such moral slippery slopes often in turn have been proven in research to result in business malpractices, monetary loss and reputation loss. To reduce unethical behavior, the paper also endows with the essence of ethics education and implementation of internal controls and procedures. The findings of the study point out the requirement for a coroner in hopes that companies will pay attention to ethical managerial accounting practice. Some of the proposals include the running of high numbers of transparent measures, professionalism and integrity education and stricter corporate governance measures.

Factors Affecting the Tourism Sector in India

Gourab Das, Dr. Radhanath Pyne — Tue, 31 Dec 2024 00:00:00 +0530

Tourism is one of the most important revenue-earning industries in the Indian economy. The number of tourist inflow, both domestic and foreign, has been increasing over the years. Different social and economic factors directly influence this tourist inflow. The maximum inflow of tourists helps to develop the economy of any state in India. This paper shows the relationship of those factors to the development of tourism in India. Development of tourism flourishes in the states with rich socio-economic factors than the states with underdevelopment factors.

An Empirical Growth Study of the Char Dham Yatra

Tama Dwibedi, Subrata Das — Tue, 31 Dec 2024 00:00:00 +0530

The Peak of the Garhwal Himalaya of the world is well-known for its assorted landscapes, highly sacred pilgrimages, river valleys, mesmerising scenic beauty, and lash green forest cover. Pilgrimage tourism is a key font of socio-economic enlargement of Uttarakhand state. Pilgrimage tourism generates about 40 per cent of the total revenue of the state. It is evident that, though pilgrimage tourism has a route to positive effect through revenue generation, it has another side of the coin: environmental degradation. Pilgrims are the key of financial resources as well as job opportunities. The Char Dham yatra is a spiritual journey made by Hindus to four sacred sites located in the Garhwal Himalayas. This pilgrimage yatra is a clockwise direction tour starting from Yamunotri and ending at Badrinath and it starts from the holy town of Haridwar. It is the largest pilgrimage circuit in Uttarakhand state. This paper focuses on the tourists’ satisfaction survey, popularly known as sentiment analysis in the Char Dham yatra. Here, we have discussed neglected, preventive and corrective measures for these pilgrim sites. We have collected the reviews given by the tourists about their perception in the Char Dham Yatra from a popular tour operator entrepreneur named “Trip Advisor”. The paper also assesses the health care issues of pilgrims in India through the Char Dham religious circuit.