Management Journal for Advanced Research

Factors Influencing Jewellery Buying Decisions and Alignment with Jewellers’ Perception

2024-08-05T07:33:27+0530

The study investigates the factors influencing jewellery buying decisions among consumers in Kolkata and examines the alignment between consumer preferences and jewellers' perceptions. Primary data was collected through self-administered and manually administered questionnaires from 120 customers and 50 jewellers in Kolkata. The research employs descriptive statistics, hypothesis testing, and correlation analysis to analyze the data. The findings reveal significant differences in jewellery buying preferences based on gender, age, marital status, and income levels. Male respondents are more likely to wear gemstones and pay a premium for branded jewellery, while female respondents show a higher preference for online purchases. Younger consumers prioritize design and brand, whereas mid-aged consumers view jewellery as an investment. Married respondents prioritize jewellery for investment and festivals, whereas unmarried respondents focus on gifting. Higher-income individuals tend to buy jewellery for daily wear and are influenced by advertisements and peer reviews. The study also highlights discrepancies between consumer preferences and jewellers' perceptions. Jewellers overestimate the importance of gold prices and advertisements while underestimating the significance of outlet location and festivals in consumer decision-making. The research provides valuable insights for jewellery businesses to align their strategies with consumer preferences, emphasizing the importance of personalized services, strategic location choices, and targeted marketing efforts.

An Analytical Study on the Effect of Marketing Mix Elements on Consumer Durables’ Brand Awareness in Kolkata

2024-07-30T05:09:46+0530

This study looks into how brand awareness is affected by different elements of the marketing mix in Kolkata's consumer durables market. The study looks at how product, price, location, promotion, and brand awareness relate to each other as well as how brand awareness affects consumer satisfaction as a mediator. Using a mixed-methods approach, the study gathers data from secondary sources, interviews, and surveys. The findings demonstrate that elements of the marketing mix have a favorable effect on consumer satisfaction and brand awareness. The study also reveals variations in brand recognition and awareness according to demographic factors like age, gender, employment status, educational attainment, and family income. The results indicate that concentrating on elements of the marketing mix can greatly raise consumer satisfaction and brand awareness. Businesses in Kolkata's consumer durables sector can use the study's insightful recommendations to create marketing plans that work, build their brands, and win over more devoted customers.

Emerging Technologies in Finance: Revolutionizing Investment Strategies and Tax Management in the Digital Era

2024-08-09T06:56:07+0530

This paper explores the transformative impact of emerging technologies on the financial sector, focusing on blockchain, artificial intelligence (AI), machine learning (ML), and big data analytics. These technologies have revolutionized investment strategies and tax management, offering unprecedented efficiency, transparency, and security. With its decentralized and immutable nature, blockchain technology has introduced innovative applications such as smart contracts and decentralized finance (DeFi), enhancing transparency and reducing transaction costs. AI and ML have revolutionized investment strategies by enabling sophisticated algorithmic trading, risk assessment, and portfolio optimization. Big data analytics has emerged as a powerful tool in tax management, facilitating real-time fraud detection, compliance monitoring, and tax optimization. This research provides a comprehensive analysis of the current applications and potential future developments of these technologies in finance. It also addresses the challenges and limitations of their adoption, including regulatory issues, data privacy concerns, and ethical considerations. The findings offer valuable insights for financial institutions, regulators, and policymakers to navigate the rapidly evolving technological landscape and harness the potential benefits of these innovations.

A Study on Women Entrepreneurship Development in India and Contemporary Challenges of Women Entrepreneurs

2024-08-10T06:03:16+0530

Entrepreneurship is embedded with the power innovation, creativity and inner satisfaction of contributing to the society. The Entrepreneurs are referred to be the soldiers of Society. The Gender divide is gradually getting narrower as the Women are entering the field of entrepreneurship. Women entrepreneurship is an economic activity of those women who think of a business enterprise, initiate it, organize and combine the factors of production, operate the enterprise and undertake risks and handle economic uncertainty involved in running a business enterprise. As per the independent study in 2022-23 by the www.gemconsortium.org, globally, one in six women reported an intention to start a business in the near future. The highest entrepreneurial intention rates were observed in low-income countries, where approximately 28% of women expressed intentions to start a business. The journey for women entrepreneurs is not without challenges. Access to capital, societal biases against women in leadership roles, and lack of support system from family, society can create significant hurdles.

The Current study is an Exploratory & Descriptive study conducted with the help of massively secondary data and Primary Data in the form of Interview Method. The Authors have Interviewed TWO Women Entrepreneurs to collect the view points on the theme of the study. The Study aims to understand the status of Women Entrepreneurship Development in India. It further aims to identify the Contemporary Challenges experienced by Women Entrepreneurs and enlist the emerging avenues of Women Entrepreneurship in Indian context. The authors have extended recommendations in the form of a Model for nurturing of Women Entrepreneurship. The Authors have considered the Women Entrepreneurship as a generalized study with specifics related to the selected Women Entrepreneur Interviews. The Theme of the study may have various other elements associated like specific sector, specific region etc. to study, which haven’t been touched, hence this may be a limitation of the study as the inferences are indicative in nature rather exhaustive.

Adventure Tourism – Exploring the Thrill – Seeking Behaviour

2024-08-14T09:08:25+0530

This paper explores the developing landscape of adventure tourism and more particularly the growth of extreme adventure activities. It delves into the psychological motivation, personality trait, and social factors that attract participants, alongside the perceived benefits and challenges. The research also probes into the part played by tour operator in this aspect with regard to risk and safety management. This research, both qualitative and quantitative, into the factors influencing one’s participation in adventure tourism is approached through a mixed methodology with the help of a questionnaire. Key themes include excitement, personal growth, and change in lifestyle. The most influential factor is social influence if peers and social media for participation. The project emphasizes a balance between the hunt of excitement and fulfilment on one hand and environmental concern on other. Ultimately it will try to spell out the motivation for the search of adventure and strategies for assuring safety and how these shape the long-term future of adventure tourism.

The Effect of Production Planning Practices on Supply Chain Performance: A Case Study of Corteva Agriscience (Z) Ltd

2024-08-02T06:00:53+0530

This Paper investigates the effects of production planning practices on supply chain performance at Corteva Agriscience Zambia, utilizing a case study approach with 60 actively involved employees. The study identifies key production planning practices in use which including Capacity Planning, Aggregate Planning, Operational Planning, Production Scheduling, Inventory Management, and Demand Planning & Forecasting, revealing their widespread adoption. It also examines how these practices assess supply chain performance. A multiple linear regression analysis is performed to gauge their impact, showing positive effects of Aggregate Planning, Capacity Planning, and Production Scheduling, while Materials Resources Planning (MRP) and Demand Planning & Forecasting have limited influence. These findings contribute to the supply chain management field and provide actionable recommendations for improving production planning in manufacturing organizations.

Analysis of Challenges of the Medical Supply Chain – A Case of Zambia Medicines and Medical Supplies Agency

2024-08-22T18:57:57+0530

Medical supply chains play a vital role in delivering essential health commodities and ensuring the availability of medicines and medical supplies, especially in developing countries. Recent technological, organizational, and economic advancements in healthcare systems have provided increased access to treatment for patients. Therefore, the availability of the right medicine with the right composition for the right patient in the right quantity at the right time is essential for the patient’s safety and recovery. This paper aims to analyse the supply chain operations of the Zambia Medical Stores (ZAMMSA). The study adopted a descriptive study design and employed a mixed research approach. The population comprised of Third-Party Logistics providers, ZAMMSA facilities supported by Third-Party Logistics partners and the health facilities. The study used simple random sampling technique and data was collected with the help of structured questionnaires. Quantitative data was analysed using descriptive statistics and regression analysis while qualitative data was analysed using thematic analysis. The study revealed that, there are persistent operational challenges like procurement delays, incomplete tracking visibility, and inadequate storage capacities. The study also revealed that, strengthened communication channels, collaborative regulatory compliance efforts, contingency planning for disruptions, feedback mechanisms on product issues, transportation route optimization and provider training were the main strategies needed for improving challenges at each supply chain stage.

Microfinance and Women Empowerment- A Case Study on Rural West Bengal

2024-08-23T21:00:24+0530

Does microfinance help in women empowerment? Does women empowerment result in higher recovery rate of loans and better utilization of borrowed money in further income generating activities? We conducted primary survey on 130 women belonging to different socio economic background residing at Medinipur and South 24 Parganas of West Bengal, India. Our study suggests that access to microfinance through self help groups leads to women empowerment which in turn lead to successful recovery of loans and utilization of borrowed money.

Strategic Decision-Making Support Using Large Language Models (LLMs)

2024-08-24T12:35:12+0530

This paper investigates the role of Large Language Models (LLMs) in enhancing strategic decision-making within complex business environments. As organizations grapple with increasing data complexity and volatility, traditional decision-making methods often fall short. LLMs, as advanced AI tools, offer the ability to analyze vast amounts of both structured and unstructured data, generate predictive insights, and support real-time scenario planning. Through a detailed case study of a multinational retail corporation, the paper illustrates how LLMs can improve business forecasting, facilitate dynamic scenario planning, and provide real-time decision support. The implementation of LLMs in the case study led to more accurate forecasts, better risk management, and a more agile strategic response, ultimately strengthening the organization’s competitive position. The findings underscore the potential of LLMs to serve as critical components of decision support systems, offering significant advantages in navigating today’s rapidly changing business landscapes.

A Critical Evaluation of Digital Banking in India

2024-08-31T11:24:30+0530

As we known banking is the business activity of accepting and safeguarding money owned by other individuals and entities, and then lending out this money in order to earn a profit. There are different types of banking system adopted in Indian banking like: retail banking, corporate banking, investment banking, private banking, digital banking etc. Here we focus on digital banking where as we are used technology in banking sector. Online banking and mobile banking services are main example of digital banking in India. Digital banking refers to the provision of banking services through digital channels such as: online banking, mobile banking apps, social media, SMS and USSD, digital wallets etc.

The Rise of SUV Market in India and the role of Advertisements in its Promotion: A Case study of Mahindra and Mahindra

2024-09-06T11:41:50+0530

India is the third largest car markets in the world, recording a sales figure of 4.11-million-unit sales in the passenger vehicle segment in the FY 23. Since India is an emerging market the scope of growth becomes more important. There has been a sizeable shift in the car segment with SUVs accounting for 50% market share in FY24. The consumer behavior has evolved over the period. According to media reports based on surveys, brand conscious, image conscious young buyers in India find SUVs more appealing that other segment of cars. The purity of the category of SUV has changed too. With compact SUVs coming to play, people are more interested in getting an SUV for everyday commuting than off-roading occasionally. Maruti Suzuki Brezza, Hyundai Venue, XUV 400, XUV 300, Bolero Neo are great examples of that. Mahindra has excelled at SUVs and the company’s focus has been mostly on SUVs only. The cars have been marketed well to the Indian consumers using television and digital media advertisements to reach a wider variety of audience. This research paper studies the journey of Mahindra SUVs through a case study. It analyses different aspects of the growth of SUVs in India. The audio-visual advertisements shown in TV and later in digital has been analyzed by accessing them on social media platforms like YouTube. The findings of such a study of advertisements through the period of last 15 years showcases minute details of the company’s communication and messages to the audience.

A Study on Role of Integrated Marketing Communication (IMC) as a Catalyst to Marketing Function at Organisations

2024-09-22T10:58:50+0530

Marketing function accommodates several sub-functions and one of such premium sub-functions is Integrated Marketing Communication (IMC). IMC is one of the primary forces towards Marketing Management. The Organizations necessarily focus on promoting their offerings and creating awareness about the same constantly. The Consumer expects a certain level of awareness in order to express their purchasing behaviour. IMC supports in such action development. IMC is the attempt by the Organization towards reaching to the potential customers through several ways like Advertisements, Sales Promotion, Direct marketing, Publicity, Corporate Communication, Personal Selling etc. All such efforts lead to support the overall marketing functions. A need recognized in the market leads to development of product which requires better approach at the market leading to its acceptance. IMC acts as catalyst to marketing function.

The current study is Descriptive in nature conducted by the help of Secondary Data. The authors aim to understand Essence & Significance of Integrated Marketing Communication (IMC) for Organizations. It authors further aim to study the role of IMC as a catalyst to Marketing Function at Organization. The authors have extended a recommendation towards developing an IMC plan for the Organizations at large. The study encompasses the domain of IMC and its related benefits for the Organizations at large.The study inferences are limited to the theoretical understanding and secondary sources data. The inferences are indicative in nature, not exhaustive.

Stress and its Effect on Work-Family Conflict: A Study in XYZ Clothing (Pvt) Limited, Sri Lanka

2024-09-23T13:07:58+0530

Stress and work-family conflict are becoming prevalent issues for most employees nowadays. Stress is a pervasive aspect of modern life, often arising from the demands of both work and family domains. These days, work-family conflict has increased among employees, especially married staff as a consequence of stress. This study investigates the relationship between stress and work-family conflict. The purpose of the study is to examine the effect of stress on work-family conflict among married workers in XYZ Clothing (Pvt) Ltd company in Sri Lanka. Primary data were collected from 173 married workers using a proportionate stratified random sampling technique. Based on the analysis, the study’s findings indicate that the primary causes of stress among married workers are work pressure, the leave system, role ambiguity, poor pay and benefits, financial difficulties, and work-life balance challenges. The results prove that job, organizational, and personal stressors positively influence work-family conflict. Additionally, out of those stressors, job stressor has the highest impact on work-family conflict by 66%. This study contributes to a better understanding of the causes of stress and its influence on work-family conflict. It is essential to comprehend the interplay between work-family conflict and stress to create strategies to reduce stress and work-family conflict in an organization.

Sustainable Sugarcane Production: Role of Policy and Legislation in the Context of India

2024-09-25T16:59:24+0530

This research paper offers a comprehensive analysis of the impact of policy and legislation on the promotion of sugarcane production in India. It thoroughly examines various Acts, Orders, and policies from 1932 to 2020, including the Essential Commodities Act, Sugar Control Order, and Biofuel policy etc. The study evaluates the effectiveness of these policies in ensuring the efficient use of resources in sugarcane cultivation and addresses the sustainability of the sugarcane sector, as well as the socio-economic improvements brought about by regulatory implementation in the sugar industry. It also discusses the challenges in balancing environmental, economic, and social factors within the sugarcane industry and provides policy recommendations aimed at enhancing it, such as integrating policy frameworks, supporting farmers, and offering incentives for sugar mills. This paper concludes that the legislation framed for the welfare of the sugar industry has helped this sector to grow tremendously in terms of production, productivity, and trade. It has also contributed to generating significant employment in the economy. The paper sheds light on previous literature and supports the view that such regulations have affected the free play of the sugar market and, in turn, its overallperformance.

Production and Productivity Trends of Major Food-Grain Crops in Uttar Pradesh

2024-09-26T17:11:00+0530

The present paper sheds light on major food-grain crop production and productivity trends in Uttar Pradesh. The study was conducted using data from 2010 to 2020. As one of India’s largest agricultural economies and the foremost producer of food grains, Uttar Pradesh has demonstrated positive growth in total food production from 2010-11 to 2019-20. The area dedicated to food grain cultivation has experienced only minor fluctuations and a slight increase, indicating that the rise in production is primarily due to enhanced crop productivity. Among the various categories, coarse cereals have exhibited the highest productivity growth, followed by wheat and rice, while pulses have shown the lowest yields. The increase in production aligns with improvements in yield, with coarse cereals leading in production rates, followed closely by wheat and rice.

Women in Combat: The Rise of Women in Defense Forces

2024-09-30T12:00:50+0530

The role of women in the Indian Armed Forces has evolved significantly over the past decades, shifting from supportive roles to leadership and, more recently, combat positions. This article outlines the historical milestones that have shaped women’s inclusion in India’s defense services, starting from their entry during World War II and leading up to the landmark Supreme Court ruling of 2020 that granted women permanent commission status. Despite these advances, women in the Indian military still encounter challenges, including limited access to certain combat roles, gender bias, and societal perceptions of traditional gender norms. In this article, we explore the historical milestones that have shaped women’s participation in the Indian Armed Forces, the challenges they continue to face, and the path ahead toward full integration and equality. By examining the role of women in shaping modern defense strategies and leadership, the article offers a comprehensive overview of their contributions and the path forward for an inclusive Indian Armed Forces.