https://mjar.singhpublication.com/index.php/ojs <p>Management Journal for Advanced Research is a bi-monthly, online, double blind peer reviewed open access international journal. This journal publish research papers from all the discipline of management related subjects. Published papers are freely accessible online in full-text and with a permanent link to the journal's website.</p> <p><strong>JOURNAL PARTICULARS</strong></p> <p><strong>Title:</strong> Management Journal for Advanced Research<br /><strong>Frequency:</strong> Bimonthly (6 issue per year)<br /><strong>ISSN (Online):</strong> <a href="https://portal.issn.org/resource/ISSN/2583-1747" target="_blank" rel="noopener">2583-1747</a><br /><strong>Publisher:</strong> Singh Publication, Lucknow, India. (Registered under the Ministry of MSME, Government of India. Registration number: “UDYAM-UP-50-0033370”)<br /><strong>Chief Editor:</strong> Mr. Pema Lama<br /><strong>Copyright:</strong> Author<br /><strong>License:</strong> Creative Commons Attribution 4.0 International License<br /><strong>Starting Year:</strong> 2021<br /><strong>Subject:</strong> Management <br /><strong>Language:</strong> English<br /><strong>Publication Format:</strong> Online<br /><strong>Contact Number:</strong> +91-9555841008<br /><strong>Email Id:</strong> mjar@singhpublication.com<br /><strong>Journal Website:</strong> <a href="https://mjar.singhpublication.com">https://mjar.singhpublication.com</a><br /><strong>Publisher Website:</strong> <a href="https://www.singhpublication.com/" target="_blank" rel="noopener">https://www.singhpublication.com</a><br /><strong>Address:</strong> 78/77, New Ganesh Ganj, Opp. Rajdhani Hotel, Aminabad Road, Lucknow-226018, Uttar Pradesh, India.</p> Singh Publication en-US Management Journal for Advanced Research 2583-1747 https://mjar.singhpublication.com/index.php/ojs/article/view/171 <p>Human rights are universal entitlements that every individual holds by virtue of their humanity, regardless of race, gender, nationality, ethnicity or religion. The paper underscores the role of human rights as protective mechanisms, guiding principles and judicial recourse while suggesting reforms to improve their application in global governance and legal systems. The paper adopts a historical analysis to examine the historical development of human rights, identify contemporary challenges, and propose possible solutions.. We used secondary source of data which includes international documents like the Universal Declaration of Human Rights (UDHR), and critiques from postcolonial and cultural relativist perspectives are analyzed. &nbsp;It categorizes human rights into civil, political, economic, social, and cultural rights, assessing their relevance and limitations in the modern era. Solutions such as strengthening judicial mechanisms, fostering global cooperation, and addressing cultural variances are offered to enhance the enforcement of human rights in the face of modern challenges.</p> Dr. Shweta Sharma Dr. Ajit Singh Copyright (c) 2024 Dr. Shweta Sharma, Dr. Ajit Singh https://creativecommons.org/licenses/by/4.0 2024-10-11 2024-10-11 4 5 1 4 10.5281/zenodo.13917542 https://mjar.singhpublication.com/index.php/ojs/article/view/170 <p>Technology has brought up a revolution in the ways we think, act and perceive things. In our day to day lives, technology plays a very important role. All the traditional ways of working are taker over by modern ways due to new technological innovations every day. One such innovation is the use of Augmented reality, virtual reality and mixed reality in almost all fields of operation whether it is spots, entertainment, health, education or marketing. These technologies have given consumers the level of satisfaction that they never experienced before. They take the consumers in almost altogether a new realm of imagination. Shopping for the consumers becomes fun filled with emotions and personalisation. Whether it is marketing through AR, VR or MR companies are able to earn more profits as well as satisfy their customers. The evolutions of these technologies is not new but their usage in marketing field is somewhat in early stage, but it is growing each day with a mix of creativity in the way businesses interact and attract customers. There are few considerations while using these techniques in marketing to make the impact strong and long lasting in the minds of consumer, if followed, it may reap more profits for the companies. The future of these technologies contains many more surprises for consumers and seems very bright.</p> Dr. Neetu Rathore Copyright (c) 2024 Dr. Neetu Rathore https://creativecommons.org/licenses/by/4.0 2024-10-11 2024-10-11 4 5 5 10 10.5281/zenodo.13917691