Vol. 4 No. 4 (2024): August Issue

Published: 2024-08-05

Articles

Factors Influencing Jewellery Buying Decisions and Alignment with Jewellers’ Perception

Raunak Bhattacharyya, Deep Karmakar

1-12
An Analytical Study on the Effect of Marketing Mix Elements on Consumer Durables’ Brand Awareness in Kolkata

Suchetan Majumder, Anwesha Mukherjee

13-34
Emerging Technologies in Finance: Revolutionizing Investment Strategies and Tax Management in the Digital Era

Siyang Li, Haosen Xu, Tianyi Lu, Guanghe Cao, Xu Zhang

35-49
A Study on Women Entrepreneurship Development in India and Contemporary Challenges of Women Entrepreneurs

Shivangi Singh, Dr. Rajesh Kumar Pandey

50-57
Adventure Tourism – Exploring the Thrill – Seeking Behaviour

Radhika Jhunjhunwala, Dr. Soma Nath

58-67
The Effect of Production Planning Practices on Supply Chain Performance: A Case Study of Corteva Agriscience (Z) Ltd

Last Kabbwelu Himayumbula, Bupe Getrude Mwanza

68-77
Analysis of Challenges of the Medical Supply Chain – A Case of Zambia Medicines and Medical Supplies Agency

George Chopo, Bupe Getrude Mutono-Mwanza

78-87
Microfinance and Women Empowerment- A Case Study on Rural West Bengal

Promita Mukherjee, Sreshtha Banerjee

88-101
Strategic Decision-Making Support Using Large Language Models (LLMs)

Alexander Changeux, Stephen Montagnier

102-108
A Critical Evaluation of Digital Banking in India

Dr. Dinesh Pratap Singh

109-114
The Rise of SUV Market in India and the role of Advertisements in its Promotion: A Case study of Mahindra and Mahindra

Dr. Amartya Saha

115-120
A Study on Role of Integrated Marketing Communication (IMC) as a Catalyst to Marketing Function at Organisations

Jeet Desai, Dr. Rajesh Kumar Pandey

121-127
Stress and its Effect on Work-Family Conflict: A Study in XYZ Clothing (Pvt) Limited, Sri Lanka

Romita De Silva

128-141
Sustainable Sugarcane Production: Role of Policy and Legislation in the Context of India

Prof. Yudhvir Singh, Prof. Archna Singh

142-148
Production and Productivity Trends of Major Food-Grain Crops in Uttar Pradesh

Prof. Yudhvir Singh

149-154
Women in Combat: The Rise of Women in Defense Forces

Prof. Archna Singh, Prof. Yudhvir Singh

155-158

Vol. 4 No. 4 (2024): August Issue

Articles

Factors Influencing Jewellery Buying Decisions and Alignment with Jewellers’ Perception

An Analytical Study on the Effect of Marketing Mix Elements on Consumer Durables’ Brand Awareness in Kolkata

Emerging Technologies in Finance: Revolutionizing Investment Strategies and Tax Management in the Digital Era

A Study on Women Entrepreneurship Development in India and Contemporary Challenges of Women Entrepreneurs

Adventure Tourism – Exploring the Thrill – Seeking Behaviour

The Effect of Production Planning Practices on Supply Chain Performance: A Case Study of Corteva Agriscience (Z) Ltd

Analysis of Challenges of the Medical Supply Chain – A Case of Zambia Medicines and Medical Supplies Agency

Microfinance and Women Empowerment- A Case Study on Rural West Bengal

Strategic Decision-Making Support Using Large Language Models (LLMs)

A Critical Evaluation of Digital Banking in India

The Rise of SUV Market in India and the role of Advertisements in its Promotion: A Case study of Mahindra and Mahindra

A Study on Role of Integrated Marketing Communication (IMC) as a Catalyst to Marketing Function at Organisations

Stress and its Effect on Work-Family Conflict: A Study in XYZ Clothing (Pvt) Limited, Sri Lanka

Sustainable Sugarcane Production: Role of Policy and Legislation in the Context of India

Production and Productivity Trends of Major Food-Grain Crops in Uttar Pradesh

Women in Combat: The Rise of Women in Defense Forces

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