HR Analytics - Predictive Analytics for Employee Retention and Productivity in Chennai - Pre & Post Covid Period
DOI:
https://doi.org/10.54741/MJAR/6.5.2026.332Keywords:
hr analytics, information technology, retail e commerce, gig economyAbstract
HR analytics, or people analytics, enables the measurement of employee performance metrics across the organisation. In the global scenario, human resource practices have changed to modern aspects by using technology to analyse the strategy and operational functions. In Chennai, employee attrition has been consistently high in business process outsourcing (BPO/ITeS, Information Technology, Retail E Commerce/ Gig Economy around 60% in the Pre -Covid period. Due to a monotony work style, long time working hours, target achievement they switch over for better pay. Human Resource Analytics (HR Analytics) has emerged as a critical discipline that leverages data-driven insights to address these challenges. In the Post Covid period, all the sectors are faced major employee attrition rate exceed more than 25 % due to the transient nature of workforce and demand conditions even though Global capability centers providing high pay for professional skill employees. In this Articles highlights how HR analytics helps to retain the employees in their work place, at the same time Predictive measurement focus on upgrading technical skill in their career path.
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Copyright (c) 2026 T.H. Lajwanthi, D. Uthira, John Jacob
This work is licensed under a Creative Commons Attribution 4.0 International License.
Research Articles in 'Management Journal for Advanced Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.
