Overcoming Obstacles in CRM Adoption for Success: Managing B2B Sales Excellence with CRM
DOI:
https://doi.org/10.54741/mjar.2.3.4Keywords:
business-to-business (b2b), customer relationship management (crm), reputation management, brandingAbstract
Customer Relationship Management (CRM) system integration has had a substantial impact on the current state of business-to-business (B2B) sales. These technologies offer data-driven decision-making, improved customer interactions, and expedited sales processes. CRM adoption in B2B companies is not without its difficulties, though. This article delves into the complex process of using CRM to achieve B2B sales excellence while overcoming the particular obstacles associated with CRM adoption. It explores problems such scale concerns, user acceptance reluctance, integration difficulties, and data quality, and provides solutions and best practices for overcoming these challenges. Through comprehension and resolution of these obstacles, business-to-business firms may fully use CRM systems, propelling expansion and prosperity in a cutthroat industry.
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