The Effects of Media Priming on Perceptions of Immigrants in the U.S.

Authors

  • Dr. Neeraj Chaudhary Assistant Professor Institute of Business Studies Chaudhary Charan Singh University, Meerut, India

DOI:

https://doi.org/10.54741/mjar.3.2.7

Keywords:

immigrants, interactions, production, cultivation, social media

Abstract

This paper aims to explain the ways in which media depictions of immigrant groups and online/social media interactions may influence audience perceptions, attitudes and behaviors towards immigrants using theoretical frameworks of cultivation and priming. This paper analyses how media institution, message production and message effects on viewers influence the perceptions of immigrants based on the repetitive messages shares in mass media and new media environments .This paper also talks about mainstreaming and resonance to explain the attitudinal and behavioral changes towards immigrants.

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References

Cacciatore, M. A., Scheufele, D. A., & Iyengar, S. (2016). The end of framing as we know it...and the future of media effects. Mass Communication and Society, 19, 7-23.

Dillman Carpentier, F. R. (2017). Priming. In P. Rössler. (Ed.), C. A. Hoffner, & L. van Zoonen (Associate Eds.), International encyclopedia of media effects. Malden, MA: Wiley-Blackwell.

Dolliver, M. J., Kenney, J. L., Reid, L. W. & Prohaska, A. (2018). Examining the relationship between media consumption, fear of crime, and support for controversial criminal justice policies using a nationally representative sample. Journal of Contemporary Criminal Justice, 34, 399-420.

Morgan, M., & Shanahan, J. (2010). The state of cultivation. Journal of Broadcasting & Electronic Media, 54, 337-355.

Esralew, S., & Young, D. G. (2012). The influence of parodies on mental models: Exploring the Tina Fey–Sarah Palin phenomenon. Communication Quarterly, 60, 338-352.

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Published

2023-04-28

How to Cite

Chaudhary, N. (2023). The Effects of Media Priming on Perceptions of Immigrants in the U.S. Management Journal for Advanced Research, 3(2), 54–56. https://doi.org/10.54741/mjar.3.2.7

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Section

Articles