Effects of Religious Factors between Consumer Empowerment and Social Interactions - A Review

Abstract

This essay explores how Brand Promotion Management has changed in the wake of the COVID-19 outbreak. The Covid attack has had a significant impact on the world markets. People now prioritise having a wise and healthy lifestyle because of the pandemic's increased health consciousness. They are using the Brands' confidence. Marketers found it more challenging to draw customers and establish a strong brand image in their target audience's minds as a result of the intense competition that existed during the pandemic. They have made a platform choice that will allow them to expand their network of potential brand ambassadors. It is more crucial to bring in new clients than to keep old ones, and whether or not a client finds a company's services and goods comfortable depends on their level of trust with them. Marketing professionals have altered their promotional strategies and tactics as a result of a better understanding of the customer's mindset. They now use a variety of techniques to increase brand awareness among the general public, including point-of-sale promotions, social media campaigns, organising content, customer referral incentive programmes, promotional gifts, and many others. With an emphasis on customer appealing approaches and customer satisfaction levels, the current study concentrates on the numerous brand promotion efforts to maintain in the competitive market following the pandemic.