Impact of Servicescape of Restaurants on Consumer Perceptions - A Study based in Kolkata
DOI:
https://doi.org/10.54741/mjar.2.6.9Keywords:
servicescape, restaurants, customer satisfaction, customer loyalty, intentionAbstract
The current study examines the relationship between the servicescape of a restaurant and its influence on customers across different restaurant settings. It seeks to study the servicescape cues that impact consumer perception and behavioural intention i.e. consumer responses. A questionnaire survey was performed for the same, among different age groups in Kolkata to gain insights about consumer perception. Results indicate that there is an inextricable link between a restaurant servicescape and consumer satisfaction. Dimensions of a servicescape that consumers perceive important came to fore and also the sensory and emotional responses.
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Copyright (c) 2022 Dr. Soma Nath, Riya Agarwal
This work is licensed under a Creative Commons Attribution 4.0 International License.
