A Study on Performance Evaluation of the Start-Up India Initiative with Special Reference to Shivamogga District
DOI:
https://doi.org/10.54741/MJAR/6.3.2026.315Keywords:
start-up india initiative, startup recognition, start-up performance, innovation ecosystem, entrepreneurship promotion & development, funding support, startup ecosystemAbstract
The Indian government is increasingly promoting entrepreneurship development to enhance economic growth, with the Start-up India Initiative launched in 2016 emerging as a flagship programme to build a strong start-up ecosystem; as of December 2024, over 1.57 lakh DPIIT-recognized start-ups across more than 700 districts have been supported to foster innovation, investment, and employment generation in India. The Government plans to empower start-up ventures to boost entrepreneurship. The present study examines the growth and performance of start-up enterprises across various sectors in Shivamogga district. The research focuses on growth and development of startups in the study area. The study adopts an analytical research approach based on primary data collected from 330 start-up entrepreneurs selected through a structured survey method. Descriptive statistics, Paired samples T-test and Correlation were used for the evaluation of performance levels of Start-up enterprises operating in different sectors within Shivamogga district. The study analyses key performance indicators in terms of revenue growth, innovation and market expansion and also evaluates the funding access and government support in shaping of startup success.
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Copyright (c) 2026 Rohini R., Dr. Srinivas K. T.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Research Articles in 'Management Journal for Advanced Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.
