Determinants of Post Purchase Regret: A Study on Compulsive Buying & Buyer’s Remorse
Keywords:
buyer, post purchase, investigationAbstract
Two major ideas have become the focus of research in the field of post-purchase regret: consumers' regret and impulsive buying habits. Customers can choose from a wide variety of products, whether they are shopping online or at the local supermarket. Individuals who have just buying impulses frequently experience intense cravings to go shopping and purchase items that could satisfy unfulfilled psychological needs and emotions or replace the usage of unhealthy coping strategies. Despite the fact that this behavior may lead to debt, strained relationships, decreased well-being, or ongoing, compulsive buying, it seems that people are motivated to engage in compulsive shopping by perceived benefits including increased self-esteem, emotional relief, or imposed standards of success.
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Research Articles in 'Management Journal for Advanced Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.
