Economic Sustainability and Creative Freedom among Youth in India: An Analytical Study

Authors

  • Dev Shah Department of Computer Science, and Department of Computer Engineering, SVKM’s NMIMS, MPSTME, Shirpur, MS, India
  • Deshna Sancheti Department of Computer Science, and Department of Computer Engineering, SVKM’s NMIMS, MPSTME, Shirpur, MS, India
  • Sugam J. Shivhare Assistant Professor, SVKM’s NMIMS, MPSTME, Shirpur, Dist. Dhule, MS, India
  • Abhijeet Dawle Assistant Professor, SVKM’s NMIMS, MPSTME, Shirpur, Dist. Dhule, MS, India

DOI:

https://doi.org/10.5281/zenodo.17745775

Keywords:

creative economy, cultural economics, financial sustainability, youth and arts, creative labour market, income instability, financial literacy, artistic autonomy, institutional support, societal pressure

Abstract

The dynamic between creative expression and financial survival is gaining heightened salience for young people trying to forge professional identities in artistic fields. While creative work is considered to be emotionally nourishing, it is difficult for most people to sustain long-term engagement in the arts without reliable streams of income, conducive environments, and a pragmatic understanding of money management. This paper explores the various ways in which youth in India negotiate the troubling friction between creative ambition and economic imperatives. Drawing from previously existing scholarly work and survey responses of over one hundred youths engaged in a variety of creative practices, the study analyses the impact of financial literacy, family expectations, personal motivation, and institutional support in determining creative careers. It concludes that artistic freedom is not sacrificed at the altar of financial planning; instead, creativity thrives when people have the economic means and social support to do what they love.

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References

Bakhshi, H., & Cunningham, S. (2016). Cultural policy in the time of the creative industries. British Journal of Management, 17(S1), S1–S8.

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Towse, R. (2019). A textbook of cultural economics. (3rd ed.). Cambridge University Press.

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Published

2025-10-30
CITATION
DOI: 10.5281/zenodo.17745775
Published: 2025-10-30

How to Cite

Shah, D., Sancheti, D., Shivhare, S. J., & Dawle, A. (2025). Economic Sustainability and Creative Freedom among Youth in India: An Analytical Study. Management Journal for Advanced Research, 5(5), 69–73. https://doi.org/10.5281/zenodo.17745775

Issue

Vol. 5 No. 5 (2025): October Issue

Section

Articles

License

Copyright (c) 2025 Dev Shah, Deshna Sancheti, Sugam J. Shivhare, Abhijeet Dawle

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Research Articles in 'Management Journal for Advanced Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.