A Study on Business Administration Strategy Adopted by Manufacturing Companies in Indian Context

Authors

  • Megha Agrawal Assistant Professor, SSR Institute of Management and Research, Silvassa, DNH & DD, India

DOI:

https://doi.org/10.5281/zenodo.17471034

Keywords:

business, business administration, strategic planning, business strategy

Abstract

This study examines the business administration strategies adopted by manufacturing companies in India, with a specific focus on Mahindra & Mahindra, Bajaj Auto, and Ashok Leyland. It analyses how organizational, overall business strategies contribute to operational efficiency, competitiveness, and long-term sustainability. The research is based entirely on secondary data collected from academic journals, research articles, company reports, and credible online sources. Findings suggest that these companies adopt a combination of innovative practices, strategic planning, resource optimization, and agile approaches to respond to dynamic market conditions. By aligning manufacturing strategies with broader business objectives, these firms enhance performance and maintain a competitive edge in both domestic and international markets. This study provides insights for managers, policy-makers, and researchers seeking to understand effective strategic management practices in the Indian manufacturing sector.

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References

ESEI Business School. (n.d.). Basics of business administration.

DCF Modeling. (n.d.). Bajaj autons mission & vision.

DCF Modeling. (n.d.). Bajaj autons PESTEL analysis.

DCF Modeling. (n.d.). Bajaj autons VRIO analysis.

Author Unknown. (n.d.). Bajaj auto strategic management. Scribd.

MIQ. (n.d.). Key features of Mahindra business excellence model.

Author(s) Unknown. (n.d.). Title of the paper. IOSR Journal of Business and Management, 23(4, Series 3).

Pocketful. (n.d.). Bajaj auto case study.

Chaudhary, V. (2025, January 10). Ashok Leyland’s business strategy: What you need to know. CultInvestor.

Ashok Leyland. (n.d.). Home.

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Published

2025-10-30

How to Cite

Agrawal, M. (2025). A Study on Business Administration Strategy Adopted by Manufacturing Companies in Indian Context. Management Journal for Advanced Research, 5(5), 9–21. https://doi.org/10.5281/zenodo.17471034

Issue

Vol. 5 No. 5 (2025): October Issue

Section

Articles

ARK

https://n2t.net/ark:/75930/Manag. J. Adv. Res..v5i5.251

License

Copyright (c) 2025 Megha Agrawal

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Research Articles in 'Management Journal for Advanced Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.