Evaluating Consumer Views on Eco-Friendly Packaging: A Statistical Perspective

Abstract

Packaging plays a crucial role in marketing and production by ensuring products rich consumers safely. Various types of packaging materials and designs are used, some of which are environmentally friendly, while others may not be environment friendly. Sustainable packaging has gained importance as consumers become more aware of environmental issues. This study explores how consumers perceive sustainable packaging and how it influences their buying behaviour. The research focuses on key attributes of packaging, including material type, colour, wrapping strategy, attractiveness and cost to examine how these factors relate to consumer decisions. To analyse this, data was collected through a structured questionnaire from target consumers and the responses were analysed using statistical tools mainly correlation and descriptive statistics. The findings suggest that some packaging attributes have a stronger influence on consumer preference and their willingness to pay extra for eco-friendly packaging. The study highlights the importance of combining factors like packaging material and attractiveness to enhance consumer acceptance of sustainable packaging. These insights can help businesses design packaging strategies that not only protect the product but also appeal to environmentally conscious consumers. By understanding the relationship between packing features and consumer behaviour, companies can develop marketing approaches that encourage sustainable consumption. The study emphasizes that integrating sustainability in packaging is not just beneficial for the environment but positively impacts brand perception and sales. This research contributes to the growing field of green marketing by providing practical recommendations for businesses to align their packaging strategy with consumer expectations on sustainability.