An Analysis of Consumer Perception for Unified Payment Interface (UPI) with Demographic Perspective

Authors

  • Sonia Goyat Research Scholar, School of Commerce and Management, Om Sterling Global University, Hisar, Haryana, India
  • Vipin Nandal Assistant Professor, School of Commerce and Management, Om Sterling Global University, Hisar, Haryana, India

DOI:

https://doi.org/10.5281/zenodo.15766099

Keywords:

demographic factors, gender, perception, residential area, unified payment interface (upi)

Abstract

Unified Payment Interface (UPI) system launched with various innovative features and now it is in progressing mode but to maintain its growth in future it is necessary to know consumer perception for UPI. The main objective of this paper is to analyse the perceptions for different variables of UPI and also to identify existence of any difference in consumer perception on the basis of demographic factors such as Gender and Residential area. This study is conducted using primary data gathered from 453 UPI consumers from Haryana and Delhi NCR. Descriptive statistics and Independent sample t-test used for analysis. The study found that consumer has positive perception for all UPI variables but degree of agreement is different. The perception of UPI consumer on basis of residential area are not significantly different but there is difference in opinion of male and female for “Convenience, accessibility, Rewards and Support service” UPI variables.

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References

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Published

2025-06-30

How to Cite

Goyat, S., & Nandal, V. (2025). An Analysis of Consumer Perception for Unified Payment Interface (UPI) with Demographic Perspective. Management Journal for Advanced Research, 5(3), 1–7. https://doi.org/10.5281/zenodo.15766099

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