Consumer’s Perception towards Green Transportation and its Impact on Sustainability

Abstract

In our worldwide competitive environment, a few percentages of vehicles sold in India are generally Electric. The purpose of the current study is to examine the hindrance of influencing consumer’s intension to adapt sustainable Electric Vehicle (EV) based on their habitual or purchasing behavior frequency. The Indian Government has made several numerous attempts to promote and ensure a fruitful introduction to Electric Vehicle through out PAN India level. Concerning environmental awareness has also been appreciated the new development of innovative Bio-Friendly Vehicles other than traditional Gasoline vehicles. The Objective of the study is to ascertain the consumer perception towards the adaption of Electric Vehicles. In this paper we have used two variables namely Dependent & Independent variables. On such basis Consumer Perception will be a dependent variables, in another side Government Initiative Towards promoting of EV, Affordability of Consumers towards adaption of EV, Awareness with the concern of Environmental factor will be considered as Independent Variables. A Sample of Fifty-Seven (57) responses were collected for this study based on structural questions given to the respondents. This Study displayed the significance the two pair of combinations on the dependent variable that is consumers’ perception. The Objective of our study is to evaluate is there any significant impact of such combinations and which one of the combinations is/are most likely affect or the highest significant factor on the consumers’ perception by applying different statistical tool.  The tools we have used Correlation Co-efficient in a combination of independent variables and we have reached a standpoint how consumers will react towards the adoption of EV and its sustainability.