An Analysis of Gyan Milk Products in Lucknow

Authors

  • Shikhar Mishra Post Graduate Student, Department of Management, Babasaheb Bhim Rao Ambedkar University, Lucknow, India
  • Chitranjan Singh Post Graduate Student, Department of Management, Babasaheb Bhim Rao Ambedkar University, Lucknow, India

DOI:

https://doi.org/10.54741/mjar.1.1.2

Keywords:

gyan milk, study scope, market analysis, distribution channels

Abstract

The success of every corporate organization depends on marketing. In today's market, the dairy sector has significant growth potential. Marketing mix tactics, consumer survey marketing and competition analysis are some of the tools that can help a company succeed. Following these tips, a thorough and timely marketing analysis is done. As a result, the present search was conducted with the following goals in mind: The goal of this study is to determine the marketability of Gyan goods.

Result: Gyan milk and milk related products have strong business position in Uttar Pradesh, Which offers a promising marketing. However, as of today, this study shows that in order to survive in a globalized market over a period of time, every organization must conduct marketing analysis to match the changing consumption habits and trends of the customer.

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Published

2021-12-31

How to Cite

Shikhar Mishra, & Chitranjan Singh. (2021). An Analysis of Gyan Milk Products in Lucknow. Management Journal for Advanced Research, 1(1), 6–11. https://doi.org/10.54741/mjar.1.1.2

Issue

Vol. 1 No. 1 (2021): December Issue

Section

Articles

ARK

https://n2t.net/ark:/75930/Manag. J. Adv. Res..v1i1.2

License

Copyright (c) 2021 Shikhar Mishra, Chitranjan Singh

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Research Articles in 'Management Journal for Advanced Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.