Consumer Awareness and Adoption of One-Trip Travel Insurance: A Comparison among Generation X, Millennials and Generation Z
DOI:
https://doi.org/10.5281/zenodo.10955513Keywords:
adoption, awareness, in-trip insurance, generation x, millennials, generation zAbstract
This research explores the awareness and adoption of one-trip insurance among different generational groups, namely Gen X, Gen Z, and Millennials. Utilizing a qualitative research design with purposive sampling and interview method of data collection, the study involved 24 participants, with eight individuals representing each generation. The findings of this study conclude that in-trip insurance is not a popular choice of security among most of the sample due to lack of awareness about the specific policy and insurance in general. Other barriers include cost, distrust in the system and utility of the insurance and false optimism.
The significance of the study arises from the observed lack of awareness and the presence of negligence and false optimism among individuals regarding insurance options.
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Copyright (c) 2024 Danya K N, Crystal Anil, Satvik Sharma, Dr. Shaeril Michael Almeida
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