Impact of Consumer Perception on Purchase Intention: A Description of the Indian Market

Authors

  • R. Sangeetha Research Scholar (Ph.D), Department of Business Administration, Bharath Institute of Higher Education and Research (BIHER), India
  • Dr. A. Geetha HoD & Associate Professor, Department of Business Administration, Bharath Institute of Higher Education and Research (BIHER), India

DOI:

https://doi.org/10.5281/zenodo.10628006

Keywords:

organic products, consumer perception, purchase intention

Abstract

The present study is an attempt to explore the effect of consumer perception over their purchase intention. The study has been done with reference to organic products. The sample population comprises of the consumers of organic products at Chennai. The method used for selecting the respondents is simple random sampling and the sample size of the study is 100. Multiple regression has been applied to the collected data for analysis. The results of analysis reveal that the purchase intention of the consumers is highly affected by their perception towards the organic products.

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References

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Published

2024-02-06

How to Cite

R. Sangeetha, & Dr. A. Geetha. (2024). Impact of Consumer Perception on Purchase Intention: A Description of the Indian Market. Management Journal for Advanced Research, 4(1), 50–53. https://doi.org/10.5281/zenodo.10628006

Issue

Vol. 4 No. 1 (2024): February Issue

Section

Articles

License

Copyright (c) 2024 R. Sangeetha, Dr. A. Geetha

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.