This study explores the new trend in online trading in relation to businesses and brokerages. One of the key components of the Indian economy that affects the nation's financial health and rate of economic growth is the stock market. In the modern world, there are millions of internet users, many of whom come from rural backgrounds. GPL (Globalization, Privatization, and Liberalization) and the internet have had a significant impact on people's views during the past 30 years, starting in 1991. The sole factor determining a company's success is client pleasure. The goal of the current study is to determine consumer knowledge of internet trading. The study's primary goal is to comprehend how internet trading functions. The main justification for investing in the stock market is compelling and simple to understand.