Chakraborty M, Sen S, Bardhan A. From D2C to Omnichannel: An Empirical Study of Growth, Profitability and Financial Sustainability of Selected Indian Consumer Brands. Manag. J. Adv. Res. [Internet]. 2026 Oct. 31 [cited 2026 Nov. 6];6(5):26-3. Available from: https://mjar.singhpublication.com/index.php/ojs/article/view/337