Dr. Babita Neeraj Shukla. “Overcoming Obstacles in CRM Adoption for Success: Managing B2B Sales Excellence With CRM”. Management Journal for Advanced Research 2, no. 3 (June 30, 2022): 18–24. Accessed May 18, 2024. https://mjar.singhpublication.com/index.php/ojs/article/view/89.