R. Bhattacharyya and S. Samaddar, “Awareness, Perception, and Factors Influencing Higher Secondary Students’ Interest in Pursuing the Four-Year Bachelor of Business Administration (BBA) Programme under the National Education Policy (NEP) 2020: A Structural Equation Modelling Approach”, Manag. J. Adv. Res., vol. 6, no. 3, pp. 65–83, Jun. 2026.