PRAMANIK, Sujan. Rewiring Retail: How Indian E-Commerce is Reshaping the 4Ps in Kolkata. Management Journal for Advanced Research, [S. l.], v. 6, n. 5, p. 37–44, 2026. DOI: 10.54741/MJAR/6.5.2026.334. Disponível em: https://mjar.singhpublication.com/index.php/ojs/article/view/334. Acesso em: 9 nov. 2026.