PARTHA, T. The Paradigm Shift in Digital Consumption: A Literature Review on the Impact of Artificial Intelligence on Online Buying Behaviour. Management Journal for Advanced Research, [S. l.], v. 6, n. 4, p. 15–19, 2026. DOI: 10.54741/MJAR/6.4.2026.325. Disponível em: https://mjar.singhpublication.com/index.php/ojs/article/view/325. Acesso em: 8 sep. 2026.