BHATTACHARYYA, Raunak; SAMADDAR, Sumit. Awareness, Perception, and Factors Influencing Higher Secondary Students’ Interest in Pursuing the Four-Year Bachelor of Business Administration (BBA) Programme under the National Education Policy (NEP) 2020: A Structural Equation Modelling Approach. Management Journal for Advanced Research, [S. l.], v. 6, n. 3, p. 65–83, 2026. DOI: 10.54741/MJAR/6.3.2026.318. Disponível em: https://mjar.singhpublication.com/index.php/ojs/article/view/318. Acesso em: 6 aug. 2026.