MISHRA, S. AI vs. Human Influencer Branding Comparative Effectiveness of AI-Driven Virtual Influencers vs. Human Influencers in Consumer Engagement. Management Journal for Advanced Research, [S. l.], v. 5, n. 4, p. 36–47, 2025. DOI: 10.5281/zenodo.17053804. Disponível em: https://mjar.singhpublication.com/index.php/ojs/article/view/239. Acesso em: 12 sep. 2025.