MAJUMDER, I. Navigating the Evolution: Transitioning from Transactional to Relationship Marketing: A Case of Banking Institution in Kalyani Town in Nadia District. Management Journal for Advanced Research, [S. l.], v. 5, n. 1, p. 1–6, 2025. DOI: 10.5281/zenodo.14934649. Disponível em: https://mjar.singhpublication.com/index.php/ojs/article/view/183. Acesso em: 2 apr. 2025.