JEET DESAI; DR. RAJESH KUMAR PANDEY. A Study on Role of Integrated Marketing Communication (IMC) as a Catalyst to Marketing Function at Organisations. Management Journal for Advanced Research, [S. l.], v. 4, n. 4, p. 121–127, 2024. DOI: 10.5281/zenodo.13824764. Disponível em: https://mjar.singhpublication.com/index.php/ojs/article/view/165. Acesso em: 18 nov. 2024.