[1]
Bhattacharyya, R. and Samaddar, S. 2026. Awareness, Perception, and Factors Influencing Higher Secondary Students’ Interest in Pursuing the Four-Year Bachelor of Business Administration (BBA) Programme under the National Education Policy (NEP) 2020: A Structural Equation Modelling Approach. Management Journal for Advanced Research. 6, 3 (Jun. 2026), 65–83. DOI:https://doi.org/10.54741/MJAR/6.3.2026.318.