Corporate Social Responsibility in Selected FMCG Companies in India: A Content Analysis

MS Imroze, R Jha - Management Journal for Advanced …, 2023 - mjar.singhpublication.com
MS Imroze, R Jha
Management Journal for Advanced Research, 2023mjar.singhpublication.com
CSR is a very broader concept that addresses the various topic related to health care,
sanitation and safety, environmental effects, contribution to economic development, relief
efforts etc. The main purpose of the study is to analyze the CSR activities carried out by the
selected FMCG companies in India. The official websites of the selected FMCG companies
were analyzed for this study. The most preferred CSR activities were observed to be health
hygiene and nutrition, environment sustainability, water and sanitation projects and women …
Abstract
CSR is a very broader concept that addresses the various topic related to health care, sanitation and safety, environmental effects, contribution to economic development, relief efforts etc. The main purpose of the study is to analyze the CSR activities carried out by the selected FMCG companies in India. The official websites of the selected FMCG companies were analyzed for this study. The most preferred CSR activities were observed to be health hygiene and nutrition, environment sustainability, water and sanitation projects and women empowerment etc.
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