It is anticipated that India's advertising industry will do well. In the coming years, the Indian advertising market is anticipated to experience the fastest growth in Asia due to a number of favorable factors, including the country's rapid smartphone and internet penetration, its expanding population, and favorable government policies that promote the use of digital advertising. This research paper examines various advertising media segments, including television, print, radio, the internet, mobile devices, and outdoor advertising. Investors, media analysts, corporate consultants, creators of marketing strategies, media planners, marketers, radio and TV broadcasters, and researchers will find this study paper to be a very useful resource.