The Indian food joint industry has witnessed high growth strides in the past years, with increasing disposable income, exposure to a number of cuisines and consumers’ willingness to experiment a mix of both western and local menu. The purpose of the research is to study consumer buying behaviour towards food eatery outlets with respect to Silvassa city. The article aims to perceive the consumption pattern towards food joint; the likes, dislikes and perception and preferences of consumers towards eatery outlets. The article will contain issues regarding place of purchase and the factors determining the behaviour of buyers of food products as well as factors affecting preferences of buyers of eatery services. The main aim of the study is to understand the concept, significance & process of consumer buying behaviour, to analyse the consumers’ buying behaviour towards eatery outlets in Silvassa city and to gather inferences from the study and extend recommendation with respect to the impact of consumer buying behaviour on business of Eatery Outlets.