What's Real and What's Fake: A Study on the use of Deep Fake Technology in Advertising

D Agarwal, S Nath - Management Journal for Advanced …, 2023 - mjar.singhpublication.com
Management Journal for Advanced Research, 2023mjar.singhpublication.com
According to the research" World Advertising Market: Industry Trends, Share, Size, Growth,
Potential and Forecast 2021-2026" by IMARC group, the global advertising industry is
anticipated to reach US $875 billion by the year 2026, with a predicted CAGR of 5.2%
between 2021-2026. The range of digital advertisements has expanded along with the use
of mobile devices and the internet. With the rise of working women and tech-savvy, career-
driven millennials, higher disposable incomes, and other changes in the 21st century …
Abstract
According to the research" World Advertising Market: Industry Trends, Share, Size, Growth, Potential and Forecast 2021-2026" by IMARC group, the global advertising industry is anticipated to reach US $875 billion by the year 2026, with a predicted CAGR of 5.2% between 2021-2026. The range of digital advertisements has expanded along with the use of mobile devices and the internet. With the rise of working women and tech-savvy, career-driven millennials, higher disposable incomes, and other changes in the 21st century, advertisers and marketers now have more target groups to choose from.
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