Comparative Analysis of Investment Behaviour: Exploring Investment Patterns and Decision-Making between Generation X, Generation Y, and Generation Z

RM Thomas, S Nair, MJ Benny… - Management …, 2024 - mjar.singhpublication.com
RM Thomas, S Nair, MJ Benny, SM Almeida
Management Journal for Advanced Research, 2024mjar.singhpublication.com
This research paper compares investment behaviours among Generations X, Y, and Z in
Bengaluru, India, focusing on investment choices, amounts, and periods and utilising mixed
methods. The study examines investment behaviour as a function of risk tolerance, financial
literacy, investment choices, technological dependency, and retirement planning. A total of
301 participants from various backgrounds participated in the study, with data analysed
using ANOVA tests and post hoc LSD tests to identify significant differences between …
Abstract
This research paper compares investment behaviours among Generations X, Y, and Z in Bengaluru, India, focusing on investment choices, amounts, and periods and utilising mixed methods. The study examines investment behaviour as a function of risk tolerance, financial literacy, investment choices, technological dependency, and retirement planning. A total of 301 participants from various backgrounds participated in the study, with data analysed using ANOVA tests and post hoc LSD tests to identify significant differences between generational cohorts. SPSS and MS Excel were employed for statistical analysis.
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